An immersive installation is a type of art installation that seeks to create a fully immersive and interactive environment for the viewer or participant. Immersive installations can take many forms, from large-scale, site-specific installations to small, intimate experiences. They often use a combination of sensory elements, such as sound, light, texture, and space, to engage the viewer and create a sense of immersion in the artwork. The goal of an immersive installation is to create a transformative experience that transports the viewer out of their everyday reality and into a new, alternate reality created by the artwork. This type of installation is often used in contemporary art exhibitions, festivals, and cultural events, and it has gained popularity in recent years as a way to create engaging and memorable experiences for audiences.