Brand identity refers to the visual, verbal, and emotional elements that distinguish a brand and make it recognizable to its target audience. It is the way a brand presents itself to the world through various channels, such as its logo, color scheme, typography, tagline, tone of voice, packaging, and other visual and verbal elements. A strong brand identity is essential for building brand recognition, establishing credibility, and creating a unique brand personality that resonates with the target audience. It helps to differentiate a brand from its competitors and creates a consistent and cohesive brand experience across all touchpoints.