Branding is the practice of creating a unique name, symbol, or design that identifies a product or service and distinguishes it from those of other companies. This can include the use of a logo, colours, and other visual elements to create a distinct look and feel for a company or organization.

Branding is an important aspect of marketing and is designed to create a positive association in the minds of consumers with the company, its products or services, and its values. The goal of branding is to establish a clear and consistent identity for a company or organization, and to differentiate it from its competitors.